Introduction
Name, Image, and Likeness (NIL) has transformed athletics by giving student-athletes the chance to monetize their personal brands. While NIL is often seen as an individual benefit, athletic departments—especially at HBCUs and underserved districts—can also leverage NIL as a fundraising and sponsorship opportunity.
Rethinking NIL
Instead of viewing NIL only as compliance or athlete-only branding, schools can structure NIL collectives and partnerships that also benefit the institution.
Ways NIL supports fundraising:
- Alumni Collectives – Engaging alumni to support NIL programs creates both athlete opportunities and institutional giving.
- Corporate Sponsorships – Businesses that support NIL also gain visibility with schools and communities.
- Donor Engagement – NIL creates compelling stories that inspire giving beyond athletics.
The Bigger Picture
When managed strategically, NIL not only empowers athletes—it strengthens fundraising pipelines. It signals to donors and sponsors that your athletic department is forward-thinking and committed to both student success and financial sustainability.
Conclusion
NIL is more than a new rule—it’s a new fundraising frontier. By embracing NIL as part of your fundraising strategy, your athletic department can create opportunities for athletes while building sustainable revenue streams for years to come.
Ready to explore NIL as part of your fundraising growth? Let’s connect. →
