About
PeakPath Ventures is a strategic partner for HBCUs and underserved school districts seeking to strengthen their athletic departments. Too many athletic programs face constant financial challenges. Limited funding holds back student opportunities, alumni engagement, and community pride. We bring together expertise in fundraising, sponsorship, program development, and community engagement to create solutions that fuel both financial growth and student-athlete success. PeakPath was built to focus on institutions with powerful stories, committed stakeholders and student-athletes who deserve every opportunity to succeed. The way we work with your organizations includes:
- Delivering strategies and execution, not just reports.
- Focusing on fundraising as the engine of academic and athletic success.
- Engaging alumni, sponsors, and communities to unlock support.
- Building sustainable revenue models that last beyond a single campaign.
Mission
To cultivate an inclusive, competitive, and community-driven athletic program that fosters academic success, leadership development, and institutional pride while achieving sustainable financial growth.
Vision
To empower every student-athlete and stakeholder to champion their institution’s pursuit of athletic excellence, forging a legacy of national recognition and long-term social and economic impact.
Our Values
Collaboration
Partnering with schools, athletes, and communities.
Integrity
Building trust through transparency and accountability.
Innovation
Bringing fresh, sustainable strategies to every program.
Impact
Measurable growth and lasting opportunities for students.
Our Leadership
John Seard is the Founder and Chief Executive Officer of PeakPath Ventures, where he leads organizations to grow revenue and build sustainable athletic programs.
With a background in business leadership and community development, John brings both strategic insight and practical experience to the challenges athletic departments face. His vision for PeakPath is rooted in a belief that athletics can be more than competition, they can be engines of opportunity, pride, and legacy for schools and their surrounding communities.
In addition to PeakPath, John works with institutions and organizations through That Advisor Guy (TAG), where he provides guidance in financial empowerment, business strategy, and revenue growth. His work with TAG has laid the foundation for PeakPath’s unique approach: combining fundraising strategy, program development, and event activation to deliver measurable results.
John’s leadership reflects a deep commitment to purpose-driven growth. His passion for supporting HBCUs and underserved districts is matched by his drive to build partnerships that align resources with impact. Through PeakPath Ventures, he continues to shape pathways where purpose meets profit, and legacy finds leverage.